Unilever Food Solutions Future Menus Campaign
We delivered creative campaign for Future Menus, the first Unilever global campaign, establishing UFS as culinary expert and thought-leader.
In the first days, the campaign 'broke the internet', generating:
1,300 media placements
3.1 billion impressions
4.3 million engagements on social media
20k new leads
Creative Direction: Me, Art Director: Melissa Lynes,
Photography: Remko KraaijveldVideography: Anthony Lougheed, Nando Correa & Team
The campaign launched globally in March 2023, working with 30+ chefs worldwide to create a huge number of assets:
•100+ page trend report •8 trends •24 recipes •650+ still images
•23 videos •5 technique videos •Over 90k report downloads in the 1st 9 months.
