Hello, Hello!
With 19+ years of experience working in the design, advertising and marketing industry working on some top Global brands including Unilever, Campari, Nestlé, Sanofi, Clarins, PepsiCo, Asda, and Sainsbury’s.
I bring a lot of creativity, love and collaborative energy to any creative studio or project.
As a creative lead for Greenpark, I have shaped the aesthetic direction, maintained brand integrity, and elevated the overall creative output of a project and team. It's about turning dreams into designs and designs into unforgettable experiences. Steering the ship through the vast seas of imagination and design and orchestrating the creative process but also setting the course for the entire team.
Beyond being a master of design tools and techniques, I am a strategic thinker. I analyze market trends, understand client objectives, and develop creative solutions that not only meet but exceed expectations. Collaboration is key— working closely with designers, copywriters, video editors, and all other stakeholders to harmonize various elements into an engaging and interesting piece of work.
Leadership is woven into my DNA. You inspire and motivate your team, fostering an environment where creativity thrives. Ultimately I am a problem solver, navigating challenges with excitement and turning obstacles into opportunities. I have built up Greenpark creative output 3 fold over the past 2 years and I am extremely proud of the team and the work we have produced.
My previous position as Art Director at Hearst Magazines UK, I led the team that art directs, designs and produces one the UK’s highest read magazines, Asda Magazine (1.85m ABC DEC 2020) as well as supporting on All of Asda’s Social and digital outputs.
I previously worked on all of Asda’s ATL campaigns at Hearst. Concepting, planning and art directing all stills and video photography.
I have a keen eye for typography, design trends, and a passion for all things graphic design. I have extensive knowledge of Adobe Suite and presentation software. With a real skill of selling creative work to clients and weaving a narrative to explain ideas and concepts and winning new business.
In my side hustle career, I work as a deputy Art Director for Reel Art Press, where I work closely with the managing editor and other contributors to collate, edit, design, and culture design excellence with their coffee table books. Recent titles include Black Ivy, a revoult in style, Woodstock: 3 Days of Peace & Music (50th Anniversary celebration), French New Wave: A Revolution in Design and Ronnie Scott’s 1959-69: Photographs by Freddy Warren.