Asda Magaine - Art Direction & design

Over a 5 year period I lead the Art team for Asda’s consumer magazine.

My beautiful editorial team created Asda magazine, ensuring we hit the right cultural moments of the year through stunning creative and photography. With a tight link with OOH/TVC campaigns, we would curate 100 pages of editorial glossy magazine each month to entice and inspire shoppers.

Agency: Hearst/Publicis Team: Natalie William, Ellie Palmer.